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Scanplus has extensive experience within the education sector, moulding and shaping printed pieces and collateral to deliver the highest quality at the best price for our clients. We’ve been producing print education for 25 years and regularly produce high end print work for Charterhouse, Whitgift, Woldingham, Queen's Gate School, Sutton Grammar, Lambrook, Newton Prep and Sevenoaks School amongst others.

We were delighted to learn recently therefore that one of our clients, Lambrook School had been voted the number one independent school in the UK. Congratulations from all of us at Scanplus Printing Group! View some recent work we completed for Lambrook below and read the Tatler article here

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The start of a new year is always a great excuse to examine your marketing performance and see where improvements can be made. As we look ahead to the new year, this post will explore areas where print marketing can enhance and improve your marketing programs as part of an effective omni-channel campaign.

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Throughout the last decade cyberspace has fast become our preferred route to market as social media, search engine optimisation, paid media and any number of new and exciting digital marketing terms whipped us into a frenzy.

It was during this time that print was almost forgotten, but as a solid and reliable marketing methods with proven results, it’s been brought quickly back to the fore of marketeers minds. One of the ways in which print has made its deserved resurgence is in omni-channel marketing - a not-so-new term providing customers with an uninterrupted and seamless buying journey regardless of channel or device.

This post will look at print in omni-channel marketing, and why it’s such a powerful way to deliver ROI on marketing initiatives. We’ll also look at where print should come into the marketing process in order to ensure best results for marketeers.

£8,500 Raised for Charity

Dan Cattle Barcelona MarathonOn 12th March 2017 our business development manager, Dan Cattle successfully completed the daunting 26.2 mile course of the Barcelona marathon.

Dan raised a huge amount of money for his chosen charity Macmillan Cancer Support in the process - with his final total coming in at £8,500. This put him in the top 1% of all JustGiving fundraising sites (of which there were 35,000+) for events completed in March.

The marathon course took in some of Barcelona’s most picturesque locations. Competitors ran past The Magic Fountain, Sagrada Familia, The Nou Camp and other various Gaudi sights.

You can learn more about the Barcelona marathon here. Over 16,000 runners completed this year’s event with the winning time coming in at a lightning 2 hours and 8 minutes from the Kenyan Jonah Kipkemoi Chesum.

It was a tremendous challenge and the Scanplus team is proud of Dan for completing it. We hope his legs recover soon!

When your printed materials are almost ready to be handed to you, they will often undergo a process which is known as 'print finishing'. The techniques that are used will often depend on the type of printing that has been carried out but there are several techniques which tend to be most commonly used. These techniques can improve the quality of your printing and will also make the materials last longer, in some circumstances.

Display3 smallIn today’s business landscape, organisations are under more pressure than ever to justify expenditure. And this demand for transparency of spend is increasingly becoming a key challenge within the marketing department.

According to research by Hubspot, 43% of marketeers believe that proving the ROI of their marketing activities is their company’s top marketing challenge and with the size of budgets depending on the business seeing a return on investment, it’s becoming more important than ever to show the results of marketing projects.

While this is becoming easier through digital channels, when it comes to print marketing it can be difficult to track and analyse the results of a campaign. But with the dawn of omni-channel marketing, user journeys can be tracked across multiple platforms, giving marketeers the ability to monitor performance of both online and offline marketing channels.

So, how can marketeers begin to use cross-channel strategies to track the success of print campaigns?

With any number of specialists being required to secure the success of a modern marketing campaign across multiple channels, it’s imperative to have the right experts working at the right time across each component in order to meet deadlines and deliver on objectives. Marketing campaigns are often seasonal and therefore time sensitive - any print component therefore in our experience tends to runs in the following stages when incorporated as part of a smoothly executed and successful marketing campaign.

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On a frequent basis, Scanplus Print Group are asked what Variable Data Printing is, so we thought we would take the time out to share with you what it is and how it works.

 

41 millions tonnes of e waste

Introducing Two Sides

The Two Sides organisation was founded in 2008 with the mission of promoting sustainability of the Graphics Communication Supply chain, dispelling common environmental misconceptions by providing verifiable information on why print and paper is an attractive, practical and sustainable choice of medium.

The organisation is not-for-profit and strongly supports responsible sourcing of materials, production, print & design, consumption and disposal. You can find out more about them here.

In 2016, Scanplus became a member of the organisation - cementing our commitment to the environment and sustainable practices for our clients and our company’s future.

With marketeers often managing multiple channels within their campaigns simultaneously it can be difficult to master each - and perfecting social media tone, Adwords performance, event attendance and print performance all whilst orchestrating the campaign is no mean feat! Handing components of a campaign over to the specialists therefore can yield stronger results and improve final performance. As print specialists we aim to use our role in this process to offer a number of value-adds that help marketeers gain the optimum result from the print component of their campaign.

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